YOUR v. YOU'RE

A friend of The Grammarian's posted this to Twitter, excoriating Ulta,

"C'mon Ulta. You're better than this!"

And it's true. Signage at estimable retailers like Ulta should be better than letting this erroneous spelling/punctuation happen in the name of Tarte eye shadow sales.

Yet this sloppy spelling happens all the time. Many a gracious invitation The Grammarian has received headlined with "YOUR INVITED!" My invited what? My invited booty should come to your soiree?

To review:

YOUR = possessive. Your true colors shine through with that Tarte eyeshadow.

YOU'RE = contraction of You + Are. You're simply dazzling in Tarte eye shadow. 

Yours truly,

The Grammarian

P.S. You are all fabulous in your own grammartastic ways! 

Punctuation: Feeling You're Nuts and...

Call it grammar, call it punctuation, call it important when conveying certain, um, sentiments.

We love Friday's what?

Dear Johnnie,
Which possession of Friday do you love? Friday's lunches? Friday's teenie-bopper songs? Friday's Restaurant, as in the estimable T.G.I. Friday's with the red and white striped awnings?

The Grammarian is a fan of Fridays in any time zone.

Tweets

1. 
   

   1hJohnnie Boden ‏@BodenUSA

   We love Friday's. We know it's still Thursday but it's 5pm in London so it basically IS Friday. #yay

   Collapse
   

   •  Reply 
   •  Retweet 
   •  Favorite 
   •  More

   8:58 AM - 31 Jan 13 · Details

Wal-Mart: Dropping Prices and Dropping Plurals

When I shop at Wally World, I notice things. And sometimes I take pictures of them. And sometimes I make an example of them. But it's not what you think. People of Wal-Mart, shove over. It's time for Punctuation of Wal-Mart.