A friend of The Grammarian's posted this to Twitter, excoriating Ulta,
"C'mon Ulta. You're better than this!"
And it's true. Signage at estimable retailers like Ulta should be better than letting this erroneous spelling/punctuation happen in the name of Tarte eye shadow sales.
Yet this sloppy spelling happens all the time. Many a gracious invitation The Grammarian has received headlined with "YOUR INVITED!" My invited what? My invited booty should come to your soiree?
YOUR = possessive. Your true colors shine through with that Tarte eyeshadow.
YOU'RE = contraction of You + Are. You're simply dazzling in Tarte eye shadow.
P.S. You are all fabulous in your own grammartastic ways!